Passion!
Simple, it’s impossible to quiet a deep passion to help businesses learn to appreciate the value of their tribe of customers and employees.
You can’t hush someone who desires to help businesses recognize destructive practices which lead to the destruction of their tribes (both employees and customers).
You can’t put a muzzle on someone who passionately seeks to teach businesses new ways to use social networks and media to further their business goals.
Far too often, we see businesses that view good customer service as a department – rather than a part of its mission. Even worse, many organizations believe they’re offering good customer service when they’re actually destroying their own tribe – one customer at a time.
Similarly, many businesses view employees as an expense rather than an asset. This attitude offers double tribal destruction in that you’re destroying your tribe of employees – which impacts your tribe of customers.
Often, employee productivity is a reflection of how he/she is treated. If an employee feels valued – he/she is placed in a position to contribute much more value to the business. It’s simple really, which type of employee would you rather have working for you? Treat them that way.
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