More about Ed:
Born in 1968 – deep in the heart of Texas – Ed’s lived most of his life in Oklahoma. He’s a card carrying member of the Choctaw Nation. He graduated from Oklahoma State University in 1994 with a BS in Business Administration (Finance major). He has a ton of experience from the business world.
Ed has been interested in business and computers for most of his life. Back in the 1970’s, he experienced his first computer - it was in the form of a "mobile home" (we’re talking about a punch card system here). His first real computer was a TRS-80 Color Computer he received as a gift at the age of 12.
Ed’s had the “entrepreneurial spirit” since he was a youngster. His first business venture was a kite making business he started in middle school (around the 7th grade). Although the business was far from a financial success – it was a great learning experience for him.
His next business venture wouldn’t come until after graduating high school when he and a friend started a pressure washing business. His extracurricular entrepreneurial activities required that he attend college “on-and-off” before finally receiving his college degree in 1994. During those years, Ed partnered with a friend and started a leather apparel store in a Tulsa mall. “Those were fun times” - he says.
Fast forward to the year 2001 when Ed became a “stay-at-home-dad” and started Welch, Inc. for the purpose of competing for research contracts from the Federal Government. This idea (research contracts) was a total failure as he underestimated the challenge of cracking through the “research network” of academia. However, refusing to be set back – Ed began selling holsters on Ebay – simply because he could. About the time this business was generating significant profitability – Ebay changed the rules – forcing him to create his own online store.
This is what Ed says about that: “Although the experience with Ebay left a bad taste in my mouth – it turned out to be a blessing in disguise. I was paying Ebay a lot of money each month to generate the kind traffic I needed. I’ve designed my online business such that it has practically no overhead. I’m better able to care for my tribe of customers and the business is much more profitable.”
Although he continues to run his online retail store – Ed is primarily interested in the modern day tribal behavior of people using social networking tools. One of the areas he’s most passionate about in this regard is the tribal destruction many businesses bring upon their own tribe of customers and employees.
He’s very interested in helping other business leaders understand how to lead their tribes of customers in the best manner.
Send him an email if you need help understanding how modern day tribes relate to your business.