Marketing on Facebook is not as complicated as so many people seem to think. Recently, Chris Brogan wrote about how he gets that Facebook is great for families to connect, but he’s not sure about using Facebook for marketing. While it is a fantastic method of connecting friends and family, it’s also a place to find attention. Let’s not become so focused on connections that we forget about the power of attention.
Remember Permission Marketing, by Seth Godin? You know, the book where he explains that we should obtain permission from people within our target market before we send them marketing messages? Well, permission marketing is the key to marketing on Facebook.
You know those little ads on the right side of your Facebook screen that have a “like” button connected to a fan page? What happens when you “like” a fan page? You’ll begin to see posts - from the fan page - show up on your Facebook news feed. Think of it like this: When you “like” a fan page, you’re giving the people running that page permission to drop bits of marketing (or whatever) into your daily Facebook path. Simple enough, right?
If you have a good understanding of permission marketing, you’ll create a fan page, get to work marketing, and reap the rewards. If you don’t understand the delicate nature of permission marketing - you’ll create a fan page and Facebook users will grow tired of your posts and hide them or “unlike” your fan page.
Step 1: Learn about permission marketing.
Step 2: Create a remarkable fan page on Facebook. This is assuming you've got something remarkable that users would want to be a fan of.
Step 3: Reach out to your target market with carefully planned updates. This is where you'll screw it up if you don't understand permission marketing.
Step 4: Enjoy the increased revenue from using Facebook for marketing.